Lightweight Models and Cost-Effective Scalability

Have you even desired to spend less effort or time to get high achievements?  I did, I hope everything can become much easier so I can enjoy more of my time. In Web 2.0 application era, one of the main concepts that O’Reilly mentioned is Lightweight Models and cost effective scalability. Lightweight Models and cost effective scalability means using simple ideas to replace complicated design and development mode, and  develop agile model in order to reduce the standard of technology input, extendibility and application. In other words, “doing more with less” is the main point of this pattern.

One of the good examples can present the best practice of the pattern – Lightweight Models and Cost-Effective Scalability is Yammer. Yammer is the most powerful enterprise social network that provides a private and secure environment for enterprises. The users are provided with functions to create their own groups of networks to communicate and collaborate within their group mates. There is more than 80 percent of the top 500 enterprises and a total of five millions users currently using Yammer to achieve better work efficiency among their team of workers, partners, suppliers and clients.

There are some major differences between Yammer and Twitter. The main function that Yammer provides is private communication within an organisation or between organizational members and pre-designated groups, and it emphasises on expressing to others about the work you are currently taking. On the other hand, when user posts a message on Twitter, the message is distributed to everyone across the network. Also, the purpose of Twitter and Yammer is significantly different because one is for social networking and the other is solely professional.

 

Indeed, there are several reasons to support Yammer as an application example of “doing more with less”. The target audiences and market of Yammer is only for professional basis. With clear target users, Yammer is able to implement a system that will only fill the needs of professional levels. This clearly shows that Yammer has performed the best practice scale with demand. With second best practice – syndicate business models, Yammer has integrated with a wide range of other companies by using Yammer’s open API, including Perks.com (an incentive platform), UpMo (an HR talent scouting tool), UserVoice (customer support tool), AffinityLive (project management cloud platform) and etc. Integrating with leading third-party business applications across the globe make Yammer the social layer throughout all enterprise applications. Yammer has become the best choice for active enterprises social network by providing a variety of pricing plans, which include basic free network account with 1 GB file storage, premium group with 25GB file storage, business and enterprise network with bigger file storage and other additional administrative as well as security controls, for the main enterprises social network platforms.  It presents clearly one of the best practices of this pattern, scale your pricing and revenue models.

References

Bort, J. (2012). Yammer is on fire: 5M enterprise users and new hooks into Microsoft

Risk, M. (2012). Yammer builds on 2011 momentum with strong first quarter

Rust Report. (2012). All the bottom line action

Yammer. (2012). Pricing plans to meet your needs

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9 Comments (+add yours?)

  1. Amanda Belton
    May 13, 2012 @ 09:36:07

    Great choice of topic! I think in addition to the business side, technically yammer has been a good example of this pattern. Initially the platform was implemented using opensource software with a small development team. Now that demand has grown to more than 200,000 companies, and with a new round of funding, they’re rapidly expanding the featureset and also making changes to the technology in readiness to scale up further. I like the way you’ve applied the pattern, the pricing and revenue models have been built in line with web 2.0 features. Thanks Hope!

    Reply

  2. jaroodi
    May 13, 2012 @ 18:50:24

    Great choice of example to demonstrate this pattern. clearly it shows the different between Twitter and Yammer. Yammer’s system is utilising the Lightweight Models and Cost-Effective Scalability pattern in their business model. they developed their system with an open sources software and they can expand their services as needed or as the customers’ number increases. Thanks Great Post!

    Reply

  3. akklam2011
    May 16, 2012 @ 08:12:33

    Yammer is a good example of Lightweight model and scalability alright. And also, its features provide high scalability opportunity for large businesses that are still growing as well. Even though I’ve not used this application as yet, I am planing to use it on the case study report so theres better communication between my group members until the case study is due. Twitter has approached the topin in a different matter, I’ve discussed this with my blog, from a consumer standpoint at http://akklam2011.wordpress.com/2012/05/15/doing-more-with-less-twitter-ios/

    Reply

    • Wei-Hsuan Chien
      May 17, 2012 @ 00:42:02

      Hi Andrew,
      Thanks for the comment. There is no doubt that Yammer is a great communication tool to help users to connect with their teammates or partners. Also, It is easy to use because its platform is similar the most popular social network, Facebook.

      Reply

  4. Bo Peng
    May 16, 2012 @ 13:13:32

    Thanks for your post, As your description Yammer may be similar as the linkedin. You also mentioned different price plan for customers , that is a key point toward users and classifying users into different levels with different services

    Reply

    • Wei-Hsuan Chien
      May 16, 2012 @ 23:04:16

      Hi Bo Peng,
      Thanks for the comment. Actually, Yammer first introduced itself as Twitter for enterprises and later updated the platform to be similar the most popular social network, Facebook. This introduction provided Yammer with a cost-effective strategy because users immediately relate Yammers functionalities to Twitter and Facebook.

      Reply

  5. reeced
    May 22, 2012 @ 12:23:13

    Woo Yammer! Haha 🙂 Yeah I use Yammer for work and it’s quite useful. The only problem I’ve found is it appears that the “Communication Specialists” have locked down a number of the features of Yammer so that has stifled a lot of the creativity and collaboration I believe Yammer is best for.

    It’s also cool how they have that Communities Feature which establishes that bridge between the internal, closed off network and the external partners.

    Reply

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