Innovation in assembly

In terms of Web 2.0, the features that it has are user-centred design, interoperability, information sharing and collaboration. Web 2.0 regards the Web as a service platform and creates opportunities to users for sharing information with each other. Hence, it could be said obtaining information efficiently is provided by Web 2.0. One of the patterns Web 2.0 has is innovation in assembly. With this pattern, Web applications have the ability to replace desktop operating systems. The reason behind is that Web 2.0 allows people to implement operations without the limitations of desktop operating systems because the application itself provides the platform for the system.


One of the most important features for this pattern is a well developed Application Programming Interface (API). But, what does API mean? The definition of API is “a set of routines, protocols, and tools for building software applications. A good API makes it easier to develop a program by providing all the building blocks. A programmer then puts the blocks together” ( ). The reason that API is so significant for the pattern, Innovation in assembly, is that API not only provides convenient services to users like allowing user to integrate information from other services, but also offers opportunities for users to create valuable data out of it.


A good example of Web 2.0 application with the pattern “Innovation in assembly” is Google Maps. Google Maps is a web application that provides the map of every country on earth. Unlike traditional map, besides from displaying the roads, Google Maps APIs allows users to interact with its interface to create information such as destination route and favourite spot etc. The following is a list of functions that Google Maps APIs provide to users:

  • Build location-based apps: Leverage the power of the Google Place database.
  • Build maps for mobile apps: Add location services and maps to any mobile device-based application.
  • Visualize geospatial data: Create interactive visualizations of your geospatial data.
  • Customize your maps: Use new features to provide better perspective and more functionality.
  • Google Maps API licensing


If you are interesting in which website has API, you can have a look this web page which provides a list of Web 2.0 API information.




Data is the next “Intel Inside”?

In recent years, people have realised that data is becoming powerful and influential day by day. But, is data the next “Intel Inside”? This answer may be “yes”. It has been proven that information which is generated by users is the real value of society. Therefore, encouraging users to participate is a very significant event for Web 2.0. The more participators who join and contribute resources to the system, the better the information and data will be.

Data structure has become essential and important for the operation of a website or network application services, therefore, all organisation strive for a faster and larger data system. For this reason, obtain data are now one of the most perform activity among organisations.



I believe there is a time for all people when you wanted to find information for a specific movie or television show. I bet, the first thing most people would do is to open a web browser and go to, an internet database built just for movies. contains information for nearly every movie created by human no matter what era, country or culture the movie is from. Movie news and information provided by is extremely up to date and accurate. The website provides several functions to enable users to generate information for the database of the website. The information on the website is sharpened and filtered by users. This enables the website to gather vast amounts of data into the database and creates more value and opportunity for the system. These functions include user generated movie information and reviews, movie rating system and user generated movie ranking list. Some questions are asked about the success of because many other websites have also used the strategy of user generated data but result in failure. One of the main reasons of failure is because of website might end up with wide amounts of junks generated users which diminish all value of the website. To counter this issue, makes sure the information generated is reviewed by professional movie critics to ensure the accuracy of the database. is a great example of a web2.0 system which has the pattern; Data is the next “Intel Inside”. This is because the website itself is base on a large database and its operation is mainly to gather and provide information. The more data has the more valuable it is. Never visit Just visit and enjoy it! (2012). Retrieved from

Tim O’reilly. (2007, December). Google Admits “Data is the Intel Inside”. Retrieved march 2010, Retrieved from



Harnessing the Collective Intelligence, Benefits and Risks

The core purposes of Web 2.0 application are interaction, collaboration and relation. For this reason, Web 2.0 technologies have established eight patterns to fulfil the requirements. The pattern which is discussed this week is “Harnessing the Collective Intelligence (HCI)”.

HCI has the ability to benefit Web 2.0 application in several aspects such as adding valuable information to the content to expand the knowledge base of a website or any information output application. HCI can also create opportunity for a Web 2.0 application to explore different purpose of the system and therefore create from usage and success opportunity. However, all benefits have another side to it. For example, HCI can use as a platform for illegal purpose such as pirating. Also using HCI can increase the chance of output irrelevant resource which creates the risk of losing the value of the system. (

There are a few rules provided by “” that should be taking into account when setting up a website with the pattern of HCI. These rules include:

–           Not forcing users to sign up to gain access to content of the website.

–          Make the process of collecting information with adequate procedures to ensure that users will obtain their needs from the site without frustrating from the process.

–          The sign up process should be made with easy steps that are aimed to gather relevant information only.

–          Respect and be polite to the users to ensure users can use the website under a comfortable status. However, maintain the authority and control over the website to ensure the content is clean and relevant. (

An example of a successful web 2.0 application is the Yahoo! Auctions (Taiwan). Yahoo! Auctions (Taiwan) is now the most popular and the largest auction website in Taiwan with over 800 millions of users. The funny thing is that Yahoo! Auctions in many other regions has been a total failure. One of the main reasons of its success in Taiwan is because of the functions which allow users to customise their own store website with their own designs to fit their business. Yahoo! Auctions (Taiwan) has also successfully developed a HCI program that magnify it value by a great number. Another main reason that Yahoo! Auctions (Taiwan) is so successful in Taiwan is that Yahoo! Taiwan bought another website called in 2001 and integrated itself with This enables Yahoo! TW to obtain the user base and HCI functions of to increase its business opportunities.  (