Have you even desired to spend less effort or time to get high achievements? I did, I hope everything can become much easier so I can enjoy more of my time. In Web 2.0 application era, one of the main concepts that O’Reilly mentioned is Lightweight Models and cost effective scalability. Lightweight Models and cost effective scalability means using simple ideas to replace complicated design and development mode, and develop agile model in order to reduce the standard of technology input, extendibility and application. In other words, “doing more with less” is the main point of this pattern.
One of the good examples can present the best practice of the pattern – Lightweight Models and Cost-Effective Scalability is Yammer. Yammer is the most powerful enterprise social network that provides a private and secure environment for enterprises. The users are provided with functions to create their own groups of networks to communicate and collaborate within their group mates. There is more than 80 percent of the top 500 enterprises and a total of five millions users currently using Yammer to achieve better work efficiency among their team of workers, partners, suppliers and clients.
There are some major differences between Yammer and Twitter. The main function that Yammer provides is private communication within an organisation or between organizational members and pre-designated groups, and it emphasises on expressing to others about the work you are currently taking. On the other hand, when user posts a message on Twitter, the message is distributed to everyone across the network. Also, the purpose of Twitter and Yammer is significantly different because one is for social networking and the other is solely professional.
Indeed, there are several reasons to support Yammer as an application example of “doing more with less”. The target audiences and market of Yammer is only for professional basis. With clear target users, Yammer is able to implement a system that will only fill the needs of professional levels. This clearly shows that Yammer has performed the best practice scale with demand. With second best practice – syndicate business models, Yammer has integrated with a wide range of other companies by using Yammer’s open API, including Perks.com (an incentive platform), UpMo (an HR talent scouting tool), UserVoice (customer support tool), AffinityLive (project management cloud platform) and etc. Integrating with leading third-party business applications across the globe make Yammer the social layer throughout all enterprise applications. Yammer has become the best choice for active enterprises social network by providing a variety of pricing plans, which include basic free network account with 1 GB file storage, premium group with 25GB file storage, business and enterprise network with bigger file storage and other additional administrative as well as security controls, for the main enterprises social network platforms. It presents clearly one of the best practices of this pattern, scale your pricing and revenue models.
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Rust Report. (2012). All the bottom line action
Yammer. (2012). Pricing plans to meet your needs